The size of the nutraceuticals market varies wildly depending on its definition. Datamonitor Americas, New York, puts the total U.S. nutraceuticals market at $16.7 billion and the functional foods sector at $8.9 billion for 1996, says Tara Rummell, director of public relations. The Nutrition Business Journal, San Diego, Calif., weighs in with $86 billion for the U.S. nutraceutical market, of which 16.6% is functional foods, 12.1% supplements and less than 1% medical foods, says Tom Aarts, executive editor. Stephen DeFelice, M.D., who coined the term "nutraceutical," pegs the potential nutraceuticals market at $250 billion.
Obstacles to Functional Foods
Surveyed executives identify market obstacles(*)
| | R&D Managers | Marketing Managers | General Managers |
| Lack of consumer awareness | 41% | 43% | 43% |
| Lack of category definition | 40% | 36% | 29% |
| Legal, regulatory environment | 38% | 29% | 32% |
| Taste/flavor quality of such foods | 28% | 35% | 42% |
| Lack of scientific validation | 33% | 21% | 17% |
| Lack of marketing data | 28% | 25% | 32% |
| Inadequate market distribution | 23% | 22% | 33% |
| Opportunity not long-term | 11% | 16% | 11% |
| Inadequate ingredient supply | 7% | 11% | 12% |
| Already too competitive | 7% | 11% | 12% |
* Survey included 367 top R&D managers, 133 marketing managers and
75 general managers, all from different companies within each
category.
Source: 1998 Prepared Foods' R&D Investment Survey, Food and Lodging
Research Dept., Cahners Business Information.
With the lack of clear category definitions, it's hard to argue that any of these estimates are wrong. Nonetheless, the figures dangle like carrots on a stick, tantalizing those responsible for company growth and bottom line revenue.
http://www.findarticles.com/cf_dls/m3289/n7_v167/21033783/p1/article.jhtml
Keywords:
nutraceuticals,
opportunity
Português:
mercado de nutracêuticos
--
GregorioIvanoff - 24 Apr 2018
to top