ILAnet

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Ever wish you could read your customer's mind? Gerald Zaltman, a marketing professor at the Harvard Business School, uses brain scans, psychotherapy-like interviews, and his patented Zaltman Metaphor Elicitation Technique (ZMET) to help the likes of Procter & Gamble, Pfizer, General Motors, and Coca-Cola get inside the consumer's head. Author of the forthcoming How Customers Think (Harvard Business School Press, January 2003), Zaltman spoke to us about metaphor, Vanilla Coke, and triggering disgust.

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USEEM, Jerry. The Question Authority: Gerald Zaltman Can Read Your Mind. FORTUNE. How to get inside customers' heads -- by scanning their brains, among other techniques., Tuesday, January 7, 2003.

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Keywords: unpredictability of software behavior, diversity in behavior, conflict in behavior, behavior in risks, behavior modification, ratings behavior, human behavior, algorithm, behaviour, metaphor, linkages, signal

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http://www.google.com.br/search?hl=pt-BR&q=orientation+community+behavior&btnG=Pesquisar

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• AlgorithmInGovernance
• Behavior
• BehaviorInNetwork
• BehavioralPsychology
• CognitiveBehavioralTherapy
• CollectiveDefenseStrategies
• ConflitoEmComportamento
• DistribuicaoEmComportamento
• Distribution
• HumanBehavior
• IdentityConstructionInPlayerTypes
• MeaningfulModeling
• MoralBehavior
• SocialConflict
• StakeholderDiversity

Number of topics: 15

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Express

• Donate
• Endow
• StrategicVision
• SurpresasEmComportamentos

Number of topics: 4

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Ágora

• ComputationalBehaviors
• EvaluationInEducation
• HigherLevelThinking
• OutcomesInAction

Number of topics: 4

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Persona

• ConflictInMoralValues
• NormsInAction

Number of topics: 2

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Community

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Efficiency / Eficiência		Community / Comunidade
	Twitter	Pipl
	Annual report / Balanço anual
	Research social networks / Redes sociais de pesquisa	Wikipedia
Personality / Individualidade		Sociability / Sociabilidade

-- GregorioIvanoff - 19 Oct 2014
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