Value based management is often thought of from strictly a financial perspective. In this Case Study series about a VBM initiative at Cadbury Schweppes, the authors show that managing for value is 80% about people and only 20% about numbers. The series traces the origins of the initiative starting in 1996 and follows its progression through to 2002, showing the benefits, limitations, time frames, and basic elements of VBM at this multinational food and beverage company.
Keywords: new institutional economics perspective,
value in probabilities,
economics services,
financial economics,
business services,
business case,
stakeholder theory, business research, balance sheet
Português:
gestão baseada em valor
Outcomes: the human side of value based management, markets and new product development
INSEAD Knowledge. Available from <
http://knowledge.insead.edu >. access on 8 Sep. 2010.
http://scholar.google.com.br/scholar?hl=pt-BR&q=%22stakeholder+theory%22+%22value+based+management%22&btnG=Pesquisar&lr=&as_ylo=&as_vis=0
http://scholar.google.com.br/scholar?hl=pt-BR&q=%22stakeholder+theory%22+%22balanced+scorecard%22+%22value+based+management%22&btnG=Pesquisar&lr=&as_ylo=&as_vis=0
Number of topics:
7
Number of topics:
0
Number of topics:
12
Number of topics:
0
--
GregorioIvanoff - 01 Sep 2003
to top